About Us
Who Why What We Are
REFAL MEDICAL EST. is a leading medical,dental and pharmaceutical distributor in Saudi Arabia, REFAL MEDICAL is in the field of serving a wide variety of medical institutions rangIng. We offer a full range of medical products and supplies of latest technology along with exceptional service to our customers.
Our Services
REFAL MEDICAL is backed by experienced professionals in medical supplies and equipment. Installations and after sales services are taken care by professionally trained biomedical engineers and product specialists. Our products are sourced from reliable manufacturers in Europe, North America, and the Asia Pacific.
Refal Medical Est. represents number of world renowned medical manufacturers. The products are categorized and marketed according to their specialty
MISSION STATEMENT
REFAL MEDICAL EST. is committed to service the medical community. We will pursue excellence in every task undertaken and in every service provided.
We will develop people and encourage team enterprise recognizing every individual as a valuable member of the quality team encouraging the enhancement of their skills and professional growth; and will grow profitably and proper by planned business expansion, based upon the integrity of our business dealings with customers, suppliers and employees alike
SALES POLICY
To ensure proper territorial and product coverage, we adopt a combined and mixed territorial and product module marketing and promotional system whereby areas are assigned to one or more sales representatives, who visit to promote, search and create leads, while the whole team is mobilized to support that area representative in demonstration, product presentations and trials to insure that serious customers get maximum attention; and to help close the deal.
Further, as Saudi Arabia being geographically large and to ensure proper coverage of each area, the cities and towns are classified as A (Large), B (Medium) and C (Small), and one or more area representatives are assigned according to the business size, population and number of hospitals in each territory.
OBJECTIVES
1. To Increase the sales by direct marketing and promotion; and not only tender business.
2. To develop and maintain a steady growth business for brands we handle.
3. To make brands better known in the Kingdom of Saudi Arabia.
Who We Are
REFAL MEDICAL EST. is a leading medical,dental and pharmaceutical distributor in Saudi Arabia, REFAL MEDICAL is in the field of serving a wide variety of medical institutions rangIng.
It is our singular purpose - our opportunity to empower our customers with the equipments and supplies they need to improve the health and wellbeing of their patients. Our range of products includes ventilators, cardiac monitors, defibrillators, and pulse oximeters, ultrasound machines, ECG machines, hospital furniture and we provide all the service and maintenance needed to keep these in top working condition. From the Emergency Room to the Operating Theatre, from the Intensive Care Unit to the Recovery, REFAL MEDICAL provide the equipment and service that are needed by hospitals to better serve their patients.
